What’s the best way to save for college?

College costs have risen much faster than general inflation, while many families’ incomes have lagged behind. That makes education planning less about simple saving and more about disciplined investing over a fixed timeline.

A 529 plan stands out because it offers tax-deferred growth and tax-free withdrawals for qualified education expenses. In many cases, that structure can leave families far ahead of using a taxable account.

The benefit is even greater when contributions begin early, since compounding has more time to work. Recent rule changes have also made 529s more flexible by expanding eligible uses beyond traditional four-year college costs.

For investors and advisors, the main opportunity is to pair growth potential with tax efficiency. The key risk is delay, since waiting can sharply reduce the final value available when tuition bills arrive.