Break barriers: Empower and engage women investors

Women are set to control $30 trillion in assets by 2030, yet many still face significant investing barriers. Complexity, lack of confidence, and perceived risk deter engagement.

Financial professionals can help by simplifying concepts and offering clear, actionable guidance. Goals-based planning and flexible solutions accommodating career breaks or caregiving are key. Workshops and jargon-free conversations can boost confidence.

The confidence gap narrows with age, with younger women expressing more uncertainty. Future wealth transfers will further increase women's financial influence.